There's Zombie in your 'Phone'.

Who doesn't know [Plants vs Zombies], and who doesn't like it? All-time favorite & masterpiece came to iPhone finally, 1st. porting of that game except for original PC version.

Strange thing is, NO XBLA after [Peggle] series from Popcap. [Bejeweled Twist] was released for Nintendo DS / DSi, [Plants vs Zombies] to iPhone, but NOT for XBLA. Already 1 year or more time has passed, still NO XBLA. MS did something wrong with Popcap?
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5 reasons : Why Popcap is Good?

User image
To my happy, they never disappoint me after [Bookworm Adventures] in 2006.


1. [Bejeweled].

Who didn't play [Bejeweled] at all? If you've not played it, that's just misunderstood, you might not remember the name.

Of course, [Bejeweled] is NOT everything Popcap has, anyway it has been really big sales / play time until now. And for some Casual Gamers who don't remember the names, [Bejeweled] is Popcap & Popcap is [Bejeweled].


2. 1 game -> Many platforms as possible.

Their unique business style. "Make 1 game & Convert to Many platforms as possible." That really works for their business, and our gaming needs.

For example, [Bejeweled] has been released for Windows PC (Download / Web) - Gaming Console (XBOX Live Arcade) - Mobile (PDA / Cell / Smart / iPhone) - In-flight entertainment system - Hotel game-on-demand - Lottery(!) ticket - and even [World of Warcraft] & Facebook.


3. Really good Casual Games.

I'm not sure every Popcap games has been good. But at least, after [Bookworm Adventures] in 2006, all Popcap games by 'major studio' are good.1

[Bookworm Adventures] - [Peggle] series - [Bejeweled Twist] - and recent masterpiece [Plants vs Zombies]. 4 great (or good for somebody) games in 4 years. How can't I like that company?


4. They care about Hard Core Gamers, too.

Basically Popcap is making games for Casual Gamers. Casual Game market is very different from Hard Core Games, as you already know. But to my suprise, or just be simple, they also care about Hard Core Gamers!

For [Plants vs Zombies], you could clear 'Adventure Mode' not-so-hard. After that, real game starts which is more challening. For [Peggle] series - [Bejeweled Twist], both of them have 'harder challening levels', which could be good gifts for Hard Core Gamers.

And Popcap is selling their games at Steam2, which could be 'Sanctuary of Hard Core Gamers'. Not just selling their games at Steam, but also does some Promotion as [Peggle Extreme] - add Steam Achievements at [Plants vs Zombies].


5. They research for 'Stress Relief' & 'Family Unite with Casual Game'.

Popcap is doing many Surveys - Researches about 'Stress Relief' & 'Faminy Unite with Casual Game'.3

You might not think that's so important. Anyway that's kinda Counterattack to the 'Video Games are Evil' theory, and could grow Ecosystem of whole Casual Game market - even Video Games.

Footnote.
  1. Not sure about others as [Mystery P.I.] series by Spintop, branch of Popcap. [Back]
  2. Let's skip XBOX360 Live Arcade at now. [Back]
  3. If you're getting Press Releases from Popcap, you might get many of them at 2008, as I did. [Back]
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Zombies are Coming... for Cycling Tour?

via Popcap@Twitter

From that Tweet, I found this link. Not sure why Popcap linked, just scroll more & more, and found this picture.


Well.. "The Zombies Are Coming Popcap.com"?

How come to have it? I found the answer from that blog. "The sign of the day was brought to you by Heather Hazen of Popcap. The message was to promote a really popular zombie game Popcap had recently developed."

Okay. It's good idea for viral marketing. Not sure how many people saw it in real world, however could see it through internet. Most of them might know [Plants vs Zombies] already, but they will spread that news more & more.

Visit that cycling tour blog, and you could see more pictures with that sign.
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