Wolfire Games, who did (and will do) [Lugaru] - [Overgrowth] wrote column named after 'Another view of Piracy'. They are much more famous for Humble Indie Bundle at now.

Even if it's long, you could read with some time.
However I'd summary them with 3 paragraphs.

- 5% in US / 10% in Worldwide, iPhones are jailbreaked. But 80% of games are pirated. Why such a difference? Few pirates copied very many games. Average gamers might just 5 annualy(if you read this, you're not average, core gamer), but pirates does hundreds of them annually.

- Pirates don't buy at any cost. Reflexive did strong DRM, and just 1 purchase increased for 1,000 piracy down. So we could assume 1/1,000 rate, and that's not so big to do any DRM struggle.

- With DRM or not, buyers will buy & pirates will not buy. Humble Indie Sale cared about gamers as customers, not wannabe-pirates. NO DRM, no hassle. And within 2 days, 40,000 people joined & average payment was 8$. (It increased to 60,000 people at now, total 505,002$...) It's better than DRM online server.


In music, Radiohead & Nine Inch Nails did similar thing & got high praise about that. For Indie Games, [World of Goo] got fame for DRM-Free, and gog.com. There were similar sale marketing in the past, but Wolfire reveiled Numbers(Statstics) as real time, and it's very effective. Even many Korean communities are talking about this, so worldwide, this news might be very big.

This is how Indie struggle / does marketing / grows up, in very good way.

P.S. : Wolfire blog had over 3,000 subscribers, but after Humble Indie Bundle, became over 5,000. [Overgrowth] can't fail.
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